Whether you've decided to start your own business or you've been trading for a while,
this package is designed and tailor-made with YOU in mind.
In just 6 steps I will help you go to market in a way that works for YOU, and that is unique to YOU and the way you do business.
Step 1- Introductions
In this session, I get to know you better, as you share with me your 'why?' - what drove you to start your own business. I then share with you the Holisto® branding method, to create the roots in which to ground your business.
Step 2 - Self reflection
Through a process of self-reflection and guided by the questions in my branding method, you start defining your brand roots - personality, beliefs and values, purpose and vision.
Step 3 - Deep enquiry
With a fresh pair of eyes and my 25+ years experience in branding and marketing, I help you uncover within your responses what is truly unique to you and your business.
We also go over the definition of your ideal customer, to make sure that your brand and your customer needs and wants are in alignment.
Step 4 - Fine tuning
I put the finishing touches to your unique brand kit and if needed to your ideal customer persona (or avatar).
Step 5 - Roll out
Your brand kit and customer persona are ready to use, by you and any agency/third party working on your brand/business. You also receive a FREE guide on how to use your brand kit across all areas of your business, from the naming of your brand, visuals and copy style, to how to attract new recruits with your business values.
Step 6 - Check in
We reconvene after a few weeks - guided by your schedule - to review how it's been for you: what you found easy to implement, what has been tricky. You can see this as an 'accountability session', as I want to make sure that you are comfortable using your brand kit and that it is of real value to you.