Hello there, I'm Sylvie Barr.
I set up my own business 3 years ago, after roles in various organisations, including purpose led Cafédirect and RNIB. I have over 25 years experience in Marketing and Branding, and throughout my career, I've always wanted to make a positive difference to people's lives with my work.
My personal beliefs and values, as well as major events outside work like becoming a mum, shaped Holisto and the vision for my business - authentic branding and marketing for small business owners.
Holisto was actually born out of a crisis - a personal one. In 2015 I had a mega burnout.
When I look back at this hellish time, I realise that all this happened because I wasn't listening enough to that little voice we all have within. I was in complete misalignment with my personal values, so it was an accident waiting to happen...
Coming out of the rabbit hole, I focused on my daughter, to ensure that her special needs were met at her new school. I also volunteered for a mental health charity. Then I did a bit of freelancing and I finally created Holisto in 2019.
When Covid-19 struck our world and we were put in lockdown, things changed for all of us.
Between working from home and homeschooling, learning new rules and adapting, I sat down and thought about my business. I knew I was on the right track with Holisto, but I had a sense that something was missing.
Then, after letting it rest for a while, it became all clear. Loving spending time in nature with my family to stay physically and mentally healthy, as well as my love of plants and flowers, were the clue and my true inspiration!
In short, my passion is to help business owners grow their business the way Mother Nature taught us - wholesomely and sustainably.
I am here to help people who want to start their own business, as well as busy owners who need help reset their business post pandemic.
Together we grow strong roots for their brand, grounding the way they go to market in their own beliefs and values, thereby developing a brand and a marketing strategy that is suited to them.
I really believe that this natural approach is key to prosper sustainably and enjoy what you do, and I'd love to show you how to do that!
Holisto Branding and Marketing
Planning the way you go to market is as important as it is fun.
This is the time when your creative self will shine!
By tapping into your personal beliefs and values, I will help you shape the vision for your business and define its mission (or your 'why'/purpose), whilst remaining true to who you really are.
I will help you spot opportunities and challenges for your business, based on a full analysis of the market you operate in, the competition, your strengths and weaknesses.
I will also help you profile your ideal customer. Far too often business owners spend too much time on what they want to sell, and not enough time on who to sell to.
And if you need me to, I will support you in building a sustained programme of activities, for your products/services to stand out, in an authentic way.
In a nutshell, I will help you make your mark, naturally.
The roots of Holisto
VISION: Businesses / brands go to market in a way that feels natural and effortless to their owners, earning the trust of their customers and securing a sustainable future.
MISSION: To help business owners grow strong roots for their brand, with products/services that stand out on the market in a truthful and genuinely unique way, thus attracting their ideal clients with ease.
BELIEFS: Staying true to yourself is key to prosper and enjoy what you do..
There is a lot to learn from Nature when growing a business
Your brand is like a person, it can't please everyone - and that's OK!
Like in nature, everything in a business is connected - back office and front of house, external and internal communications, online and off line, customers and other stakeholders (suppliers, shareholders, staff etc).
You and your staff are the best ambassadors of your business.
VALUES: Love - I genuinely care for my clients' brands/businesses and their prosperity. I put a lot of care in the co-creation of their brand. And even if I have no live projects with you, if I see something of interest or an opportunity for your business, I'll be in touch.
Appreciation of Beauty and Excellence - Like every flower has its own beauty, everyone has a unique set of talents that can make their brand/business shine. I love discovering those, and infuse their brand with them.
Honesty - everything is so much easier when we are honest with ourselves and others. A brand that is grounded in attributes which are truthful to its owner will genuinely stand out and attract your ideal customers with ease.
Love of learning - learning is a lifelong activity! Every time I meet a new client, I have the privilege to learn new things. Also, change is the only constant, so it's important to keep up with new trends, products and technologies, so that my services stay relevant to my existing and potential clients.
Creativity - Creating a brand together with a business owner is my passion! I love the whole process, the exploring, analysing, and coming up with a brand that is unique to them and which helps them to make their mark naturally.
Loving and caring
Quirky - a bit!